By the end of 2016, it is likely that there will be 6.4 billion devices connected to the internet and success as an e-tailer means getting attention (and money) from as many of them as possible. The journey these hordes of potential customers take from discovering you to either checkout or to your competitors is largely defined by your website. More than 60% of all purchase decisions are made online now, so having a website that is responsive, engaging and easy to use is vital to your place in the new market.
An effective website moves the customer along quickly, and makes the buying experience as easy for them as possible. Great design is still important to get their attention and hold it, but any failure in functionality will cause customers to abandon their virtual carts and leave your shop.
The beauty with Equestrian ID equestrian websites is that any of this can change to suit your own requirements. Talk to us and tell us what you are looking for.