Back in August 2016 Equestrian ID ran a Facebook Competition to Win a Website… the tension was mounting by the end of the month, finally the time arrived for the draw and Hope Pastures name was pulled out of the hat. We soon began working with Kim and Philip from the charity to see how we could really lift their online profile with a brand new GOLD responsive website designed and built by Equestrian ID.
Hope Pastures have been a fantastic charity to work with so when Kim shared the great news that Hope Pastures had been chosen as the Bramham International Horse Trials Official Charity for 2017, it went without saying that we were going to make sure that the new website would be ready for the event.
When we began to re-design the website, we listened carefully to Kim and Philip’s account of how Hope Pastures works, what they had and what they wanted to do. From a design point of view we wanted to show the warmth of Hope Pastures but we also had to show some of the heartbreaking images of what Hope Pastures deal with all too often.
Our overall aim was to design the best equestrian charity website that Hope Pastures could have wished for. We highlighted ways to help, Ponies up for adoption, buying ponies gifts and all importantly encouraging a donation which featured on each page in a prominent position.
With the help of some fantastic images of Hope Pastures residents (they just melt your heart) we have designed and developed a website that will serve the charity well for a good few years to come.