Your Questions Answered
Why choose Equestrian ID?
At Equestrian ID we pride ourselves on being able to work with our clients, not for them, for meeting their deadlines, and working within budget.
It all starts with taking the time to understand your equestrian business, developing a longstanding working relationship that is based on results.
We strive to inspire and engage – giving you only the highest quality design solutions that are tailored to your equestrian business needs.
We are experienced, innovative, and creative. We are the go to design agency for equestrian businesses. We are Equestrian ID.
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation, or SEO, is the process of improving the visibility of a website on organic (meaning “natural” or unpaid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
In practical terms this means regularly updating your website with well written content that uses keywords associated with your industry, brand, product, or service to ensure that your website appears high up in search engines results.
Why is SEO so important?
Search engines are incredibly important for online businesses as over 85% of internet users use search engines to find products or services.
Effective SEO ensures that your website has all of the necessary criteria to rank high in search results, therefore expanding the number of potential customers that are exposed to your website.
Without good SEO and high rankings, your website has a limited chance of gaining search engine traffic and being shown to your industry.
How long does it take for my website to get “indexed” on search engines?
The exact amount of time it takes for a website to get indexed on a search engine varies with the search engines used.
However, most search engines will generally index new websites within a week of them going live, providing they are using SEO best practice.
How long does the website optimisation process take?
This depends entirely on the website that is being optimised.
Obviously a four page website in a low competition area will take far less time than a 50 page website competing for highly competitive terms.
However, you will often see improvements immediately after optimisation – although any incoming links may not be applied for a month or so after they are established.
What is keyword analysis?
The first step in the optimisation process is to decide which words you want to be found for. This would be words that are commonly associated with your equestrian business, product, or service.
This step is called performing a keyword analysis and involves research, a good knowledge of equestrian businesses, and of the benefits that your business offers your customers.
At Equestrian ID we undertake extensive keyword analysis to ensure that you are using the words that are the best for what you do, so potential customers can find you easily when they type those keywords into a search engine.
How do I ensure that I stay ahead of my competition when it comes to online visibility?
SEO isn’t a one-off project or a job that can be done when your website is built and then forgotten about.
If you want to stay ahead of your competition and be visible to your online customers then you need to think of SEO as part of an ongoing strategic business process.
You’ll need to regularly update your website with well written, optimised content and periodically carry out keyword research to ensure you stay at the top of the results pages.
How much do you charge?
Equestrian ID prides itself on being able to work within a customer’s budget and we won’t convince you to spend money on unnecessary costs.
Take a look at our SEO Packages
page for further information about pricing.
How do I get started?
It’s incredibly simple to get started with an Equestrian ID SEO package.
Take a look at our SEO packages and select the option that works best for you.
After this, decide whether you’d like to pay online or request an invoice and away we go!
If you have any questions or queries, schedule a call, and we can have a chat about your project at a time that works for your equestrian business.