What is a logo? In the simplest terms, your logo is how your customer recognises you. It is how they can tell you apart from the competition. Your logo is an amalgam of who your company is, what your customers perceive you to be, and what you aspire too.

Why do I need a professional equestrian logo?

Having a professional looking, well-designed equestrian logo builds trust with your customer before you’ve even done business. A strong, recognisable logo can be your most important asset.

Make sure it says the right things about your company, and connects you to your customers, clients or sponsors. If your logo looks like it was designed quickly, in Microsoft Word, your credibility may be questioned…

What should a good equestrian business logo contain?

Designing a good logo is hugely important, but the job doesn’t stop there. A winning logo must be protected and maintained, like any investment. Whether you’re starting with just a logo or working up a complete content strategy, your efforts will define the face of your equestrian business.

I’ve collected a few of the most important things to remember when working on your logo /brand below:

1)    Keep an eye on your competition

No logo is an island. Observe the other equestrian businesses or riders out there, and keep a close eye on how they are positioning themselves. Don’t set out to be too alien, but at the same time you won’t get noticed if you just run with the pack.

Choose something unique about your business or you, something that you do better, and make that a key point of your logo and brand. Stand out, in a good way!

2)    Design for the present, but leave room for the future

Plan to be successful and you just might be. Your logo could be around for decades or longer. Whilst many new businesses will be tempted to base their brand around their core service, product or location, this can come back to limit you when it is time to move, expand or diversify.

3)    KISS (Keep it Simple, Stupid!)

Especially when we’re talking about logos, messaging, and online branding, less is certainly more. Tens of millions of people every year turn up to Disney’s ‘Happiest Place on Earth’. Think of what Disney offers… They sell that in just four words. The Magic Kingdom does not mess about, and neither should you.

A simple, powerful tagline that touches upon your core offering or benefit will do you more good than a dictionary full of bullet points and purple prose.

4)    Remain Constant

The purpose of your logo is to be the recognisable face of your equestrian business. If you go changing your face every few years, no one will recognise you. A good logo design will only require small tweaks and nudges, and even then only rarely.

 5)    Everything your company does is part of your branding

Your logo might appear on screens, business cards, letterheads, pull up banners, vehicles, shop signage, product packaging, printed adverts just to name a few. Every packaging choice, every bit of collateral, every single tweet must be crafted to support and enhance your branding, never to undermine it.

So there we have it, just a few simple things to remember. Make sure you work with an experienced logo designer; it will make all the difference!