Your website is an extension of your business, and in some cases it is the first introduction to you and your horses, so you should create the right first impression. Prospective clients or sponsors may judge the quality of your business by the attractiveness and usability of your website. This could be a great chance to make a really good impression.

To achieve the best results, here are some tips from the Equestrian ID team to help you develop attractive yet functional equestrian websites.

Have a goal and focus

What is your target audience entering into Google search? What are their issues and challenges? What tasks do they want to accomplish? Do they want to see your competition results, view horses at stud or horses for sale and watch them via a video link initially before visiting in person saving you both time and money?

Answer these questions and assess whether the design of your existing website allows them to do this quickly and easily. We live in a fast-paced world and the chances are that your prospective clients won’t spend even 1-2 minutes searching for a list of facilities or contact information . If links to these features aren’t easily visible, they are likely to go to your competitor’s page.

Use clever calls to actions

If you are running a course, surveys indicate that ‘Book Here’ is more effective than ‘Book Now’. It seems like a tiny detail, but it matters a great deal when it comes to the number of bookings you get.

Take a look at Hubspots 30 Call-to-Action Examples You Can’t Help But Click. Have you ever found yourself being drawn to these sign ups or offers?

Use fabulous images

High-quality professional photographs are a must for your equestrian website design. You’ll need to employ a photographer experienced in this specific field. They must know how to take the best pictures of you and your horses.

They say ‘a picture is worth a thousand words’, and it’s definitely true for equestrian website design. People who visit your pages must be charmed and inspired by your pictures, not struggling to click on a broken video link or left trying to make out which of the end of the horse they are looking at from a fuzzy dark image. A few fantastic images and a couple of informative sentences will make people dream about using your incredible facilities, riding with your ability or aspire to owning a horse produced by you.

Equestrian website design has to be functional above all else, and it must be equally so for every medium (smartphones, tablets, desktops, large screens). This is the most effective way to boost your equestrian business.

If you would like to talk to us about website design email hello@equestrianid.co.uk.