A word from the client

When I entered the Equestrian ID competition to win a Gold Website I didn't even think Hope Pastures needed a new website - we'd updated it 2 years ago, which seemed like only yesterday to me. When we won, we were delighted, but not really sure that much could be done to improve the current site. Well, how wrong could we be!!
The Equestrian ID team went right through our existing site and put forward proposals as to how to move it forward which were a significant advance on where we'd been. So much so, that it made us pull our heads out of the sand and see how much had changed since our last re-deisgn. It's very easy to be complacent about these things, but technology moves on apace and very soon leaves you behind. Not just that, but as a small team we don't really have the time to undertake the dynamic research needed to keep abreast of these changes - having the expertise of the Equestrian ID team on board meant we had this 'at our finger tips'.
We could see that the new ideas and design which Equestrian ID proposed were not only more up-to-date, but more user-friendly and impactful. More importantly, they would make it easy for viewers to take the actions which we wsih them to (for example, donate, adopt and support us).
The team were very patient as we went through a big learning curve in terms of the 'art of he possible' right now and they were very responsive to our comments and feedback. If we suggested a change to the design for 'business' reasons, they would often come back with an improvement which did what we asked, but better.
We have a surprisingly large website for a small organisation and, with our limited resources, we were dreading the additional unplanned work of transposing all the pages into the new design, but the Equestrian ID team did all of this for us - no small feat. In fact, our workload has largely consisted of commenting on the designs and giving guidance on structure and format. What is actually a massive piece of work has been taken on almost wholesale by the Equestrian ID team, involving relatively little work from us.
The team have been a pleasure to work with - always positive and helpful. They've visited the sanctuary to 'get under the skin' of what we do, which means they've been able to add more 'feeling' into the site.
We can't thank Equestrian ID enough for what they have done for Hope Pastures - the creative design, the easy process and the professional and 'fit for purpose' final outcome have all been excllent for us and we'd definitely recommend them. A massive thank you to the team there from all our animals here.
Kim Pengelly
Fundraising & PR Co-ordinator