If you hesitated, it isn’t important enough! Branding is of critical importance to every equestrian business, of any size. A well-chosen and well-executed branding strategy can be the edge you need over the competition, and the cornerstone of your entire marketing strategy. A bad job of branding leaves your goods or services poorly recognised and […]

Getting the creative process right is so important for both us and our clients. We are constantly improving our ways of working so that we can ensure that we work in the most effective way possible. It is important to us that our experience will get great results for our clients in a timeline that […]

Back in August 2016 Equestrian ID ran a Facebook Competition to Win a Website… the tension was mounting by the end of the month, finally the time arrived for the draw and Hope Pasture’s name was pulled out of the hat. We soon began working with Kim and Philip from the charity to see how we […]

One of the reasons the email addresses on your equestrian website may be attracting spam is because the website displays your email addresses publicly, which spam crawlers can then find and use to send spam. To stop this, you can substitute the “@” and “.” symbols from your email with words – for example <youremail> […]

What is your target audience entering into Google search? What are their issues and challenges? What tasks do they want to accomplish? Do they want to see your competition results, view horses at stud or horses for sale and watch them via a video link initially before visiting in person saving you both time and […]

Most people use their mobile phone as a GPS so make life easy for them. Embedding Google Maps or similar on your website will not only help potential customers easily locate your business’s location, but also help your business rank well in the Google+ Local business listings. This will definitely make more local potential customers […]

High-quality professional photographs are a must for your equestrian website design. You’ll need to employ a photographer experienced in this specific field. They must know how to take the best pictures of you and your horses. They say ‘a picture is worth a thousand words’, and it’s definitely true for equestrian website design. People who […]

How many times have you felt the frustration, you just want to pick up the phone and ask a few questions before signing up or buying but you can’t locate information like email address, phone number or address anywhere on the site. This has left you with no option but to go back to the […]

Would you buy from someone whom you don’t trust? People take a fraction of second to form an opinion about your website. This is a very short amount of time to ensure that you come across as a legitimate and reliable business? You can help this by prominently displaying testimonials and policies (provide all the […]

If you are running a course, surveys indicate that ‘Book Here’ is more effective than ‘Book Now’. It seems like a tiny detail, but it matters a great deal when it comes to the number of bookings you get. Take a look at Hubspots 30 Call-to-Action Examples You Can’t Help But Click. Have you ever found […]