Your Questions Answered
Why choose Equestrian ID?
At Equestrian ID we pride ourselves on being able to work with our clients, not for them, for meeting their deadlines, and working within budget.
It all starts with taking the time to understand your equestrian business, developing a longstanding working relationship that is based on results.
We strive to inspire and engage – giving you only the highest quality design solutions that are tailored to your equestrian business needs.
We are experienced, innovative, and creative. We are the go to design agency for equestrian businesses. We are Equestrian ID.
How long will it take to design an email campaign for my business?
Once we get started on your project you can expect to have the first batch of concepts with you within three working days – usually we take less than 48 hours.
During this time we’ll carry out extensive research to ensure that we provide an email template that will really work for your equestrian business.
Once you’ve approved the template we can then convert it to HTML, test it, and send it usually within 24-48 hours.
Do I see emails before they are sent out?
Of course, at Equestrian ID we aren’t happy unless you are.
Therefore, you’ll receive test emails, before they are sent to your customers, to ensure that you’re 100% satisfied with how they look.
What do I need to provide you with so you can complete my email marketing campaign?
To be able to complete your email marketing campaign we will need the content for the email and any images that you would like us to use.
At Equestrian ID we pride ourselves on offering a fully comprehensive service for equestrian businesses.
We therefore provide
Copywriting and
Photography services to ensure that your email marketing campaign is as aesthetically pleasing and effective as it can be.
What is the best time to send out emails?
The years of experience we have gained at Equestrian ID has taught us that 10am – 12 noon is the best time to send out email marketing campaigns.
This is because your customers will typically have dealt with their morning’s work and be ready to read about a product or service that will benefit them.
We’ve also found that the best days of the week to send email marketing campaigns are Tuesday, Wednesday, or Thursday.
Mondays and Fridays are usually busy days, when your customers will be starting or completing work, so they may not be receptive to the new information you’re asking them to read.
What information will I get from Equestrian ID once my email marketing campaign has been sent?
At the end of the first week Equestrian ID will send you a report containing the following information:
- Who opened the email
- Who clicked on any links included within the email
- Who requested further information
- Who open PDFs
- Who forwarded the email on to a friend
- Who unsubscribed from your mailing list
What are the benefits of a bespoke email newsletter solution?
There are a number of benefits to a bespoke email newsletter solution that you wouldn’t get from using an online template, including:
- Complete branding with your logo and design elements
- A simple administration system for creating and sending emails
- The ability to import your email list
- The ability to send emails to multiple lists
- Automatic subscribe and unsubscribe links
- “Autoresponders”
What are Autoresponders?
In terms of email marketing, autoresponders are emails which are set up to send automatically to any email address that has signed up to your mailing list. This would usually be a welcome email, but can also be used to send product or service tips to a mailing list subscriber straight away.
Autoresponders can also be set up to send a number of follow up emails to any subscriber within a set time frame (eg. one week after subscription). This is particularly helpful if you wish to send out a weekly email that includes service tips as they would be sent weekly automatically to any new subscriber.
This means your customers are getting further information, a brochure, or an online course as soon as they’ve signed up, whether you’re at your computer or not.
How do I get started?
It’s incredibly simple to get started with the Equestrian ID Email Marketing service.
Take a look at our
Email Marketing packages and select the option that works best for your equestrian business.
After this, decide whether you’d like to pay online or request an invoice. Then fill in our Email Marketing Design brief and away we go!
If you have any questions or queries about our Email Marketing service, please
schedule a call, and we’ll get back to you at a time that suits you.
