Your Questions Answered
Why choose Equestrian ID?
At Equestrian ID we pride ourselves on being able to work with our clients, not for them, for meeting their deadlines, and working within budget.
It all starts with taking the time to understand your equestrian business, developing a longstanding working relationship that is based on results.
We strive to inspire and engage – giving you only the highest quality design solutions that are tailored to your equestrian business needs.
We are experienced, innovative, and creative. We are the go to design agency for equestrian businesses. We are Equestrian ID.
What kind of websites do you design?
We design stylish, functional, and fully responsive websites that work on multiple devices to ensure that you can have 24/7 access.
Whether you want a brochure website, CMS content managed website, e-commerce website, dynamic database driven website, directories and portals, or any other kind of website for your equestrian business Equestrian ID can design one.
As well as designing your website we’ll also ensure that your website is search engine friendly, giving you the best chance of high search engine rankings, and putting you in full view of thousands of potential customers.
Is it a full service?
At Equestrian ID our fully comprehensive, bespoke website design services can include writing the copy, sourcing/taking/art directing the photography, producing illustrations, diagrams, animations, videos etc.
We can guide and support you through every step of your website from the initial ideas to launching and beyond.
Can I deal directly with the website designers?
Yes – when you speak to Equestrian ID you’ll be speaking directly to the people that handling and working on your project.
Whether you want to speak to the website designer, copywriter, or graphic designer you’ll be talking to the person that is at the heart of the action.
Are your website designs Search Engine friendly?
All of the websites designed by Equestrian ID are responsive and search engine friendly.
By using current SEO and social networking best practice we can ensure that your equestrian website is seen by the right people for your industry.
We also offer the Free Bronze SEO option for anyone purchasing a website with Equestrian ID.
If you would like additional advice on how to get your website ranked higher in search engine results, why not schedule a call and talk it through?
Can you help with social networking?
Of course – one of the services we’re pleased to offer at Equestrian ID is social media advice, guidance, and management.
As well as linking all online material to your social media pages we can help you to devise strategies that will build the profile of your website within the online equestrian community.
In addition to this, we can ensure a high quality look on your social media page(s) by creating eye-catching banner images and/or adverts.
If you’re looking for help with your social networking, why not take a look at our Social Media Packages for further information?
What about email marketing?
As well as helping with your website and social media, Equestrian ID can build email marketing campaigns that include email newsletters/e-shots, email surveys, and online questionnaires.
At Equestrian ID we’re proud that we can provide a service that will really make your marketing campaigns shine.
We undertake industry research, copywriting, proofreading, photo research, pack shot, and location photography to ensure that your email marketing campaign is as good as it can be.
If you’re looking for help with your email marketing, why not take a look at our Email Marketing page for further information?
Do you offer Content Managed Systems (CMS)?
At Equestrian ID we can include the level of content management that suits your equestrian business.
Whether you want us to produce simple news bulletins or promotional panels or you want an all singing, all dancing CMS solution we can help.
All of our equestrian business websites are easy to update and you’ll get a detailed “how to” guide to show you how to make your website work for you.
And if you get stuck, don’t panic – just pick up the phone and one of the Equestrian ID experts will guide you through each step.
How much do you charge?
Equestrian ID prides itself on being able to work within a customer’s budget and we won’t convince you to spend money on unnecessary costs.
Take a look at our Website Design page for further information about pricing.
How do I get my website planned out and organised?
At Equestrian ID we prefer to look at your project as a whole, rather than just step by step, so we can assess how long it will take and the resources we’ll need to complete the project.
After this we’ll need you to fill in our Website Design brief so we know exactly what you’re looking for.
We can then set realistic timescales and we’ll keep you updated every step of the way so you’re not left in the dark about how your website is progressing.
When will I get to see the first visuals?
Once we’ve started on your project we pride ourselves on being able to send you the first concept within three working days – usually we take less than 48 hours.
During this time we’ll be carrying out extensive research so that we can ensure you have a website that will work effectively for your equestrian business.
How can I view work in progress?
We start the project by using the InVision App, an app which enables you to see your design on screen and make notes and comments.
Once you’re happy with the design of each page, we’ll begin to build the website. You’ll be able to see this work by logging into a secure area on one of our web servers, using your own password.
Will my website always display properly?
At Equestrian ID we run thorough tests of your website on all popular web browsers and operating systems as part of the final build process.
All of our websites are fully responsive, meaning that they’ll rearrange themselves to look right on mobile phones and tablet computers.
Unfortunately if you’re using Internet Explorer 6 your website may not display properly. In the opinion of many web companies, Internet Explorer 6 is terrible and not secure, meaning that few companies will attempt to make their websites work on it.
Do I get site statistics?
We offer all of our clients Google Analytics set up free of charge when they sign up for an Equestrian ID website.
This will allow you to see day by day statistics for how many visitors you have, which pages they visited and in what order, how long they stayed, where they were when they left, and a whole lot more.
For equestrian businesses that would like more in depth analysis, take a look at our SEO packages and schedule a call to discuss which packages would work best for your business.
Can I change the content of my website?
At Equestrian ID all of our websites come with a Wordpress Content Management System and detailed instructions to enable you to confidently edit your website yourself.
Search engines favour websites where content is regularly updated and changed, so we encourage you to do this.
It’s worth spending a few hours, at least once a month, updating areas such as News or Job Vacancies to keep your website appearing high in the search engine rankings.
If you’re not confident doing this, or you simply don’t have the time, then Equestrian ID offers a Copywriting Service that will produce high quality content, targeted to your equestrian audience.
Can I start with a small website and expand to a larger one later?
At Equestrian ID we understand that you may want to test the market first and not invest in a large website right from the start.
All Equestrian ID websites are easy to upgrade without the need to start from scratch. So, if you want to start with our Bronze package and upgrade to a Silver or Gold package later down the line, we’d be more than happy to help.
How many products will you add to my e-commerce website?
The e-commerce websites will be setup to allow unlimited products and we will add up to ten of your products to your site to get you started, and then provide you with a guide on how to add additional products. If you have an extensive amount of products and don't have the time to add these, we can add these at an additional cost which we can discuss at the start of the project.
Do you test my website before it goes live?
All Equestrian ID websites are fully tested before they go live. Each and every page will be thoroughly error checked to validate the coding, internal links, and image references.
We’ll also view your website over a wide range of monitor resolutions and popular browsers to ensure compatibility.
We want to make sure that your website looks great for you and your customers before it is launched.
What domain name should I register?
Firstly, and most importantly, you should register the name you will be trading under online. In the majority of cases this is your company name.
After this, you should probably register any brand names that you have, for protection. This is particularly important if you haven’t trademarked them or if they are generic words that you cannot trademark.
How do I get started?
It’s incredibly simple to get started with an Equestrian ID website.
Take a look at our Website Design packages and select the option that works best for you.
After this, decide whether you’d like to pay online or request an invoice. Then fill in our Website Design brief and away we go!
If you have any questions or queries, schedule a call, and we can have a chat about your project at a time that works for your equestrian business.